World Battery News celebrates 1st anniversary
Wednesday, 21 July 2021
Over the past year, we’ve exceeded our expectations to become the industry leader for top-quality journalism in reporting on the spectrum of the battery value cycle – covering all battery chemistries and innovations where new energy storage technologies support renewable power projects.
Thousands of readers have been following our free-access portal and have signed up for our weekly e-newsletter. We have hundreds of followers across Twitter and Linked In and the industry’s response has been amazing.
A spokesperson for leading international industry bodies – the International Lead Association and the Consortium for Battery Innovation – said: “World Battery News is an important source of stories and information about a fast-moving sector that’s at the heart of the energy revolution. We value its industry intelligence and incisive analysis.”
Thanks to such a following – and ongoing commitment from our investors – we are expanding our services as we move ahead to include:
➢ A new mobile-phone friendly format, to better serve readers and advertisers who follow our website and newsletters ‘on-the-go’;
➢ Launch of a new app that enhances connections across the global battery community, with industry news, analysis and services that can be relied on to energise business in the new energy tech sector and to power ahead;
➢ A special, first anniversary ‘One-for-One’ advertising campaign offer for new and existing advertisers.
Editor-in-Chief John Shepherd, whose career in digital and print journalism spans some 40 years, said the UK-based portal, supported by international correspondents and technical experts, is already acknowledged as the ‘Reuters of the battery industry’ for its global, 24/7 coverage.
“We launched in the darkest days of the pandemic – a dedicated business news, information and marketing platform, through which companies could promote their products and services at a time when in-person exhibitions, conferences and networking were temporarily halted.”
“As pandemic restrictions begin to ease, I’m delighted that the increasing number of readers and advertisers who welcome our industry coverage and instant, global reach, are staying and ‘growing’ with us as their digital information and marketing partner of choice,” Shepherd said.
Commercial Director David Beckett, who joined World Battery News earlier this year with more than 30 years’ experience in the media and publishing industry in Europe and the Middle East, said the move away from legacy media and growing influence of online advertising is acknowledged in latest global analysis by WARC Data, which indicates more than 60% of advertising spend is expected to be on digital media in 2022 – a 50% rise since before the pandemic.
For further information about New Energy 360 / World Battery News contact:
John Shepherd, Editor-in-Chief
T. +44 (0)74 700 46601