Dyrr Ardash

Wednesday, 6 March 2024

Dyrr leads business development activities across WMG, within professional education programmes and across all research areas – whether it be collaborative, Research Council or industry-funded opportunities. He collaborates with a variety of customers, from SMEs to large multinationals, within the UK and across the globe.

 

Dyrr is an automotive engineering graduate with more than 25 years of experience in mobility and transportation and a breadth of technical, commercial and strategic experience. He started his career in powertrain development at Ford Motor Company before joining DENSO, where he developed electronic powertrain control and fuel systems for several European manufacturers. Dyrr held both Chief Engineer and Senior Commercial roles at Ricardo before joining WAE.

 

He has delivered projects globally in a variety of technical areas across products, from two-wheel mobility solutions, passenger cars, through to construction equipment and marine applications. At WAE he was responsible for strategic partnerships, collaborating closely with industry and academia, in addition to leading several de-carbonisation initiatives.