Dr Cristiana Pace
Friday, 28 February 2025
Cristiana’s career as a motorsport engineer, sustainability expert and innovator spans 20 years. Having worked trackside and in the technical departments of a range of motorsport stakeholders, she obtained a PhD in Sustainability and Strategic Management and has since been applying her expert knowledge of both of these fields to the work of her purpose-driven sustainability strategy consultancy, Enovation Consulting.
Cristiana’s career in professional motorsport began working trackside along the FIA technical department in F1, as data analyst and technology developer.
From 2009 to 2016, she made key contributions to FIA’s safety legacy, consulting for the FIA Institute for Sustainability and Safety in Motor Sport.
In 2012 Cristiana focused on technology transfer and sustainability, joining Williams Advanced Engineering, then a division of Williams Racing, as Business Development Manager. During her time at Williams, she worked closely with the F1 CEO and the commercial department, writing the business strategy for the newly created Williams Advanced Engineering and winning multimillion pound projects including the supply of batteries to FIA Formula E, a project that she led from 2013 till 2015.
In 2015, Cristiana started a PhD in Sustainability and Strategic Management at Coventry University, exploring low-carbon sustainable transitions in the motorsport industry. During this time, she also consulted for a number of motorsport stakeholders on measuring and reducing the environmental impact of existing technologies and increasing sustainability awareness across the motorsport sector.
In 2018 she founded Enovation Consulting Limited, a purpose driven strategy and sustainability firm focusing on building sustainability strategies for the motorsport and sport industry. Customers include the Williams Racing Formula One Team, the FIA, Motorsport UK and many other motorsport and sport stakeholders.
Cristiana’s leadership in sustainability is well-recognised by the motorsport industry. She is a member of the FIA Environmental and Sustainability Commission, of the FIA carbon offsetting working group, member and advisor to the Motorsport UK Sustainability Committee, Chair of the Sustainability Working Group of eSC, the newly created electric scooter championship, and a board member of BASIS, the British Association for Sustainable Sport. Cristiana is also a well-known speaker in technology transfer, motorsport, e-mobility, STEM and diversity.
Cristiana holds an Engineering degree from Bologna University, an MSc in Motorsport Engineering and Management from Cranfield University, and a PhD from Coventry
University. In 2021 she was awarded as one of the Top 50 Engineering Heroes by the Women in Engineering Society and The Guardian.