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Alasdair Heath

Alasdair Heath is Director of Sales and Marketing at YOK Energy and Elite Battery Systems, where he leads global commercial strategy for advanced lithium battery solutions. With nearly a decade of experience at YOK Energy, he has progressed through roles including Global Account Manager and Sales Manager, developing a strong track record in delivering tailored power solutions across consumer, industrial, and medical sectors.

Alasdair specialises in helping organisations integrate reliable, high-performance battery technologies into their products, with a strong focus on customisation. He works closely with customers to demonstrate how a tailored battery design can often be a more efficient and cost-effective solution than off-the-shelf alternatives. His expertise spans international account management, market development, and the evolving landscape of lithium battery innovation.

As a speaker, he brings practical insight into the cost structure of the battery design process, including NRE and certification costs. He also provides a clear walkthrough of how Elite Battery Systems supports customers throughout the journey, with integrated expertise across sales, finance, logistics, marketing, and supply chain to ensure a streamlined and efficient development process.